The Kenedix Group has established its “Purpose” as “Discovering the true value of real estate around the world, activating it, and delivering it to society.” To realize this purpose, it has also established the “Credo” as a code of conduct for all officers and employees.
Under this “Purpose” and “Credo,” and in order to implement customer-oriented business conduct, we adopt each of the principles set forth in the “Principles for Customer-Oriented Business Conduct” published by the Financial Services Agency of Japan, and hereby establish the following “Policy on Customer-Oriented Business Conduct”.

For further information on the Kenedix Group’s “Purpose” and “Credo,” please refer to the relevant section on our website.

Policy on Customer-Oriented Business Conduct

(1) Pursuit of the Best Interests of Customers

Based on the Kenedix Group’s “Purpose” and “Credo,” we will maintain a high level of professional ethics, act honestly and fairly with a constant awareness of providing high-quality investment opportunities to client investors, and strive to foster a corporate culture characterized by transparency, expertise, innovation, and agility.

(2) Appropriate Management of Conflicts of Interest

We, with prudence and fairness as our guiding principles, will accurately identify transactions between our related parties and client investors, and, in order to prevent the interests of client investors from being unduly harmed, will implement appropriate management in accordance with our internal rules on related-party transactions, and strive to ensure the appropriateness of our services and the fairness of our transactions.

(3) Clear Provision of Important Information, Including Fees and Charges

We will strive to provide information with a high degree of transparency and will ensure that important information regarding investment products and services is presented in a clear and understandable manner, including fees and other costs borne by client investors as well as the corresponding value received.

(4) Provision of Services Appropriate to Customers

We will strive to provide investment products and services that match the goals, needs, financial position, experience, knowledge and other characteristics of each client investor.

(5) Framework for Appropriate Incentives for Employees

We aim to continuously provide high-quality services to our client investors and to enhance both clients’ interests and our corporate value. To this end, as part of our employee incentive framework, we incorporate not only business performance but also compliance perspectives into our evaluation criteria. In addition, through daily operations and training programs, we strive to instill the Kenedix Group’s “Purpose” and “Credo” among our employees.